SOMA™ - Smaato Open Mobile Advertising

SOMA Platform enables the delivery of targeted advertising to mobile phones on mobile websites, mobile applications and in mobile games.

SOMA connects leading global mobile ad networks with the best-in-class mobile web and mobile application inventories. The unique ad optimizer technology allows Smaato to maximize the revenue and fill rate for publishers.

Feature Overview:

» Unique global ad network aggregation
» Dynamic optimization engine
» Fill rate & revenue optimization across multiple ad networks
» Fast and reliable XML based communication
» Industry standard device database
» Text and banner ads (MMA standard sizes)
» Powerful reporting engine